NAIROBI: Mediamax secure standard rights on free to air on English Premier League. K24 and Infront, the free-to-air rights holder for the English Premier League in sub-Saharan Africa, have agreed a new partnership for free-to-air rights across Kenya for two years beginning with the 2020/2021 season. K24 secures deal to broadcast English Premier League
“This deal began last weekend and it will see K24 televising one match every Saturday.
A weekly preview, magazine and highlight programme will also be made available to fans,” said Mediamax Acting CEO Ken Ngaruiya.
“These rights will grant passionate Kenyan fans the widest possible access to English Premier League games,” said Ngaruiya.
The English Premier League is the most recognisable football league in the world with its influence resonating globally.
“Several African footballers compete in the league and there is hope to see our own Kenyan stars playing there again soon.
“K24 is proud to be a partner of Infront and the English Premier League for the next two seasons and give Kenyans of all walks of life to experience the best football action.”
The matches will also be streamed on the station’s YouTube channel at https://www.youtube.com/user/K24TV.
Mediamax who owns people daily newspaper will also include EPL previews and other sports on an exclusive magazine which is yet to be availed.
Every Saturday, K24 will be airing a top EPL match and a weekly preview.The first match to begin with, in the 2020/2021 EPL season will be the season opener between Fulham and Arsenal FC scheduled for 2:30 pm at the Craven Cottage.
Source PD K24 secures deal to broadcast English Premier League